Wal-Mart Blows My Yuppie Mind
Decatur Metro | August 7, 2009I’m not sure whether to laugh, raise an eyebrow, or nod warily at this.
Recently, Wal-Mart has been rolling out plans for what it calls a sustainability index — a measure of how green the products it sells really are. It is asking each of its suppliers, an enormous list of businesses, 15 questions about the life of their products from manufacturing through disposal: questions about greenhouse gas emissions, social responsibility, waste reduction initiatives and water use.
…Wal-Mart has already created a Sustainability Index Consortium, which will include environmental groups and other nonprofits, universities and businesses. The consortium will create the criteria for the index, and will share with Wal-Mart the task of building a product-by-product database measuring the environmental impact of each product’s life cycle.
Oh god! Guilt-free consumerism is almost here! Thank you skillful marketing, thank you!