Blue Tarp Brewing Also Plans to Open Brewery Near East Decatur Station
Decatur Metro | July 2, 2012
The East Decatur Station area, which carries the only C3 Heavy Commercial zoning inside the city limits, seems poised to become Decatur’s brewing hub overnight.
In addition to the already discussed Three Taverns Brewing, Blue Tarp Brewing is also looking to open in the C3 Heavy Commercial space, based on comments from Asst. City Manager Lyn Menne at tonight’s Decatur City Commission meeting.
Not much info online about Blue Tarp as of yet, just a webpage that promises “Coming Soon!”. Also, there was an online design contest for their “flagship beer” called “Georgia Uncommon”.
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I think that if all of the beer vessels in Decatur were to spontaneously burst the entire city would be swept away in a foamy tsunami.
What a way to go!
Blue Tarp claims “Decatur” then outsources the label for their flagship beer? There are tons of creatives in the Decatur and Atlanta areas, why not use local resources?
I won’t even get started on the “online design contest” that calls for spec work (ok, I will). Hey, Blue Tarp, I’ve got an idea… why not use your experience and hard work to create a brewery, then give me all the beer I want but I’ll only pay you for the one beer I like.
Most of us make “local” sacrifices in order to make ends meet. Not sure why they deserve such a scolding for a label. Do you know their finances? Perhaps it was the only way to make the numbers work?
As I see from the responses, I clearly wasn’t the only one who had this thought. I do see your point with finances but calling for spec work with their “contest” is B.S.! Again, I highly doubt they’ll be giving out their beer and only expect you to pay for it if you like it… who out there works for free with only the expectation to be paid if you like the end result? You can be frugal without being cheap.
“who out there works for free with only the expectation to be paid if you like the end result?”
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Apparently everyone who submitted a design. They knew what the situation was, no? What if someone was a struggling designer with no name recognition? Getting chosen to do a label for a brewer would be a pretty great resume builder, no? Also, a Decatur designer could have submitted a design as well, no? I bet you are tired of me writing “no”, no?
“who out there works for free with only the expectation to be paid if you like the end result?”
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Artists.
Also, what The Walrus said.
Also DM, until he had enough traffic to justify ad sales.
Speaking of which, how is that working? Does it help DM break even assuming his time is worth some reasonable market amount? More than break even? Or do we need to be paying some rate per comment to make sure DM continues? If so, how about a lower rate for positive posts than negative comments? That will make us all think a little harder about how much we want to criticize something! And a fine for comments that have to be moderated!
Pay to comment? DM actually pays ME to do that! Do you not have the same deal? Maybe you need to snark it up
I’m always the last to know. Hmmm, this explains a lot. Not only are some folks using multiple screen names but payments are actually received. Who else pays besides DM? Walmart? CSD? The Brick Store? So much for my fantasies that DM is facilitating Jeffersonian democratic discussion!
Ok, so just so we’re clear, you know he’s BSing you right?
Hmm, my bad. Never even thought of the possibility that someone would take me serious-like. But now that I think about it, it’s not that crazy an idea. Damnit, I SHOULD be paid for this.
I was of course dead serious that I think that Walmart, CSD, and The Brick Store are funding most of the comments on DM. Also Family Dollar (or is it Dollar General?), the Asian Cajuns, the Society Against Noisy Active Children, and T-SPLOST. I’m just bummed that I was naive enough to post without first checking into what I could earn doing so.
Love this idea!
I was thinking the same thing, TO5. What’s more, that $475 design they selected is just like my cat, inert and not worth a crap.
And one more thing. The “creative brief” indicates that Blue Tarp is targeting their beer to craft beer drinkers 21-45. Ahem. I know at least a few folks older than 45 who love beer and have plenty of money to spend. It astounds me how young entrepreneurs are so willing to count us baby boomers out . . . there are millions of us and we’ve got money to spend. We’re cautious in our spending and less likely to be swayed by vacuous marketing nonsense, but if you give us a good value for quality product, we’ll buy it until the cows come home.
Yeah, I don’t like to be negative, but the winning “design” is so generic as to be meaningless. It’s almost like an office suppies company decided to start a brewery, and this is the label it came up with.
Well, hopefully, their beer will be so mind-blowingly awesome, it will overcome the handicap of that logo. *fingers crossed*
Yep, a local designer/agency knows the local market better than any random person with Illustrator out there in Interwebs-land ever will. Using spec work is penny-wise and pound foolish.
Geesh if youse guys are this feisty on a sober morning, remind me never to be around when you’ve been drinking.
I love the labels designed by Nashville artist Mr. Hooper for the new Burnt Hickory Brewery in Acworth. Very cool.
Blue Tarp Brewing Company? Are they looking for a building with a lousy roof?
Awesome. You people bash restaurants, barber shops and now a brewery, all before they even open, because you don’t like their signs and labels. Seriously, people, I just don’t get you.
To the Blue Tarp folks: Don’t worry. I can practically guarantee you that I personally drink more beer than all the naysayers combined, and I really like the nice, clean design. Put a decent beer in that bottle and I will happily drink local.
Thanks J_T! I get tired of the constant b*tching too.
I hope the Blue Tarp folks can brew a decent beer, and I hope that their overwhelming success leads them to search for a talented and hard-working local designer with whom they can develop a long-lasting and close relationship.
And J_T, if you’re challenging me to a drinking contest, salud!
Any day (or night), you squirelly bastard!
I know. Tough love certainly has its time and place, but I guess we’re the only ones who feel indebted enough to these folks for attempting to take the first leaps into the difficult world of brewing right here in our homestead, that I’ll give them the benefit of the doubt regarding a label.
Ah, c’mon, Junderscore. You know I’m not usually one for gratuitous bashing, but some of us have a point. We can wish them well and still point out that their label/logo (which is a company’s “brand” & biggest marketing tool) leaves us flat (no pun intended). There’s a difference between saying “Their logo sucks, so their beer will, too” and “Terrible logo, but hopefully the beer will make up for it”.
I guess I’m crankier than normal because my first thought was “Oh, cool logo!” Tell ya what, to make up for it, I’ll let you buy me a Georgia Uncommon when it’s available and we will see if the beer lives up to my reaction to the logo, or down to yours!
You’re on! On second thought, you do like PBR, so there may be a problem with your standards…
Doh!
Agreed. Ridiculous.
If all of you hate the lable, then I like it that much more.
Cheers!
Uncommon? Hmmm…Looks almost exactly like the Dave and Busters logo minus the orange
I really like it, and I see how it can be readily adapted into a beer opener. Good marketing choice IMHO.