From Tomorrow’s News Today…

Red Mango has closed its last Atlanta location.

The frozen yogurt and smoothie shop closed their location at North Decatur Center at the intersection of North Decatur and Clairmont Roads last week.

Dallas, Texas-based Red Mango, an international froyo chain, entered the market (via a local franchisee) in 2010.  The first location opened in Dunwoody in September followed by Emory / Decatur in December.   A third was slated for Howell Mill Village near Howell Mill and Collier Roads, but given troubles the existing stores were experiencing, those plans were abandoned.  (Chipotle Mexican Grill opened in the space last year)

Tomorrow’s News Today reports that Red Mango Frozen Yogurt is opening in the North Decatur @ Clairmont Road strip mall with Eagle Eye Bookstore and Willy’s.  Opening is projected for two months from now.

TNT’s summary of the area’s frozen yogurt price wars is particularly interesting…

In terms of weight, the local standard had been 39 cents per ounce but that has varied somewhat of late. Months ago, with no competition in the immediate area, Sprout’s saw an opportunity and priced their product at 56 cents per ounce. With Yogli Mogli now a stone’s throw away, they knocked their price down to match Yogli Mogli at 39 cents. In Decatur, The Yogurt Tap opened at and has remained at 39 cents, but Menchie’s over at Toco Hills is charging 44 cents per ounce. Red Mango Dunwoody is charging 45 cents, which figures to be the price for the new North Decatur location as well.