Hoopla To Close at End of March
Decatur Metro | March 3, 2010MarlaTiara reports and confirms to DM via Twitter that Hoopla: Fun Stuff for Kids, next to Taste on Church Street, will be closing at the end of March.
The store is having a 30% off sale this week.
We don’t even have kids and this is bummin’ me out.
I am with you Daren! I love that place.
Wow … Decatur’s business climate looks worse and worse every day.
What’s next?
Just Decatur? Or everyone’s business climate?
Bar Climate-Positive
This breaks my heart! LOVE having a place to go around the corner for birthday presents that are cool and fun. WE WILL MISS YOU
Never saw what all the hoopla was about! HA, I kill me! No, seriously, that sucks.
Nooooooo!!!!! I love Hoopla. They will be sorely missed.
Wow…bummer. We don’t have kids (yet), but this was one of our go-to spots for gifts for our nieces and nephew and stocking stuffers for each other at Christmas. Shame to see them close up shop.
Us, too, lump. When they’d come visit, our grammar school-aged nieces & nephews loved going to Hoopla to pick out a present for themselves. It’s such a cheery little place– I wish the economy would hurry up and rebound, already. I hate, hate, hate that this shop is closing!
Is Taste gone,too ?
Two weeks ago, I needed a cooking related gift. I tried to call Taste off and on for 3 days to see if they carried what I wanted. Never got an answer.
I was in Taste yesterday – still open!
This is the biggest blow to local parents needing birthday party gifts since Inner Child closed.
Seems like Decatur is getting hurt worse because we seem to be more reliant in retail than most places with more office or other industry.
This makes me so sad. What a great shop: it will be very, very missed.
I’m so sad to hear about the closing of Hoopla, will definitely miss them. However, we should not be so quick to jump conclusions, we don’t know the reason for the closing. I think Decatur is doing pretty good compared to other City’s and areas. You can drive around the metro area and see whole plazas empty and city’s with hardly no places to shop.
In just that past few months we have had horrible store/restaurant closures. Cafe Cliche, Whit’s End, Hoopla, So Rare, Little Azio, Kaleidescope, Signature Revolution, ……am sure I am leaving out some. Not good Decatur……we need to keep our money here. Shop and eat local!
Not sure I would deem Signature Revolutions closing as “horrible”. All reports made it sound like the oddest, short-lived business in the history of the city.
And we must not forget the new businesses that have come in over the past few months! The Harry & Sons-owned Thai and Sushi, Kaiser, Farm Burger, MacMagees…
That’s an impressive roster!
Excuse me? Which Harry & Sons restaurant is it? Whats the name?
http://www.decaturmetro.com/2010/01/30/garlic-thai-cuisine-sushi-bar-coming-to-little-azio-space/
I think one must REALLY be careful going into any retail effort whether in Decatur elsewhere, not only because of the economy but also as our shopping culture has changed with the Internet. If you don’t have a strongly executed business plan that matches well to your target market, your odds of success are EXTREMELY slim. Margins in food establishments are even slimmer. In a city well-saturated with many fine food choices already, anyone wishing to slice that pie even more thinly is really taking a huge risk.
Hmm, re effect of Internet: I can’t figure this one out. Why hasn’t Internet grocery shopping ever taken off? I was a Webvan addict and gave its gift cards to new Moms and sick friends. All to no avail. Now, schlepping every 5-10 days to the grocery store with kids, wandering through the aisles, waiting on line to check out, loading the car up, and then unloading it, often in the rain, has got to be one of the biggest drags on a family’s time.
So I guess some folks just have to pick out their food in person or can’t even plan 2 hours ahead of time. Why isn’t that true for their purchase of other goods like toys, crafts, clothes? Until goods can be delivered by wireless instantaneously, don’t those same folks need a brick and mortar store? I guess the trick is to figure out what goods folks just must buy on short notice or have to browse in person.
I don’t know if this is the answer to the question, but I do know that the grocery business has one of the slimmest profit margins of any businesses – sometimes as low as 1%. On top of that, your modern chain grocery depends on major brands “renting” shelf space for additional revenue, which can’t really happen online (although I suppose they could purchase premium ad placement on a homepage…). Also, a big part of in-store marketing is encouraging spontaneous purchases, which probably wouldn’t happen quite as often online.
Many folks ( and I am an old retailer) often don’t know what they want until the run across it, especially for gifts. Online wedding registries have also impacted the need to go into the store to get the bride and groom something they wish. Clothing and many textile purchases…sheets/towels/ etc….most folks want to touch see feel. If you have kids, you know how important they feel it is to go to the toy store. So there will always be need for brick and mortar. The challenge comes in financially assessing how much “in person” business you need or can capture to offset the extremely high overhead of rental retail space, none of which is present with an on-line business (other than storage space).
Groceries: again folks employ their senses. I, too, loved PeaPod when I lived in Dallas, and found the goods I received as good or better than what I could pick out in person. But we are all acclimated to having myriad choices in fresh and canned goods, and stocking the right assortment to support consumer needs proved ultimately the death knell. I also think these services were ahead of the tech curve and suburban saturation that we now have with computers in almost every home.
This is an interesting discussion, no?
Ok, I understand better. So it’s not just about where the shopper prefers to shop–in-store or on-line–but also the extra revenue that a brick and mortar box can generate through shelf space rental or spontaneous purchases. Maybe that’s what non-grocery stores need to try to emulate. Could they get their major brands to rent space too? Certainly they could try to affect spontaneous purchases but grocery stores have hunger and smell going for them. Those human elements probably entice more spontaneous purchases than just sight and greed do. Although Heliotrope does a great job of enticing ME–I often go in there just for fun because I am walking by and then come out with several items I never planned to buy. They have a formula that’s working and maybe could be applied elsewhere. (Unless we’re about to get a posting that they are closing too!)
I like the idea that on-line grocery stores may have just been too early in the tech curve. Would someone who knows what they’re doing please get a successful one up and running soon? It might be only second to good public schools in improving family life in Decatur.
Heliotrope is, IMO, a GREAT example of doing it right. The devil is figuring out what “it” is to do “it” right. There is very little impulse buying online, or should I say ADD-ON purchases,wherein you go in to the store for one thing and come out with three. In-store purchases also lend themselves to last minute type shoppers ( men customers, anyone?). And there is not shipping cost, as you leave with your purchase. There is a formulary in which you factor in a minute portion of every expense you have to cover ( rent, utilities, marketing, payroll, etc.) and, accordingly, each item you sell has its’portion of those expense to cover. For example, you sell a ten dollar item that costs you as the owner $3.50 at cost. Subtract the cost ($3.50) plus these other COGS (cost of goods sold), say $3.00, and you are left with $3.50 “profit”. If you sell other items on that SAME transactions, your costs of overhead are not repeated(within the same transaction), only the true cost of the items, so your margin of profitability is increased. Granted, this is an extreme simplification, but hopefully you see how it works, and why effective salespersons/owners are always suggesting other items, accessories etc. A good retailer knows the importance of a higher “average ticket”, or units per transaction. Heliotrope gets it and capitalizes on this by offering many wonderfully unique and affordable “treats” and that is why you leave with three things instead of one. The grocery store equivalent is seen with all the “goodies” surrounding the checkout. Even HOME DEPOT does that now around their registers.
Sorry for retail 101, but…I got skills.
Noooo! If a toy store can’t make it in Decatur something is wrong! Now I have to shop for my gifts at Target??? I loved that place!!! This stinks!