I’m not sure why this has kept slipping my mind.  Not only did I notice Decatur’s newest jewelery store, “Kismet”, opening next to Taste along Church Street a couple weeks back, I also received a note from Steve on Tuesday reminding me.  Still, I never posted anything.  I chalk it up to baby-fatigue.

But Catherine’s recent Decatur Minute post about the store is hard to ignore!  According to it, Kismet is now open for business.  She even has a couple shots of the new shop’s jewelry offerings.

Photo courtesy of The Decatur Minute

InDecatur posted about a CL ad that said Worthmore Jewelers opens tomorrow.  A call to the store confirmed this.

But according to Worthmore’s website, they’re waiting for Arts Festival weekend to have their official  “Grand Opening” sha-bang.

One of Decatur Metro’s best sources, Rus, reports that Worthmore Jewelers at Amsterdam Walk is planning a second location at the old Square Roots location on the Square.

Though this may be just the latest indication that Decatur continues go more upscale, from what I can gather from online reviews and the company’s website, this shop ain’t no Shane Co. Just check out the Amsterdam picture and an excerpt from a Yelp review below for proof.

“Not your average jewelry store. Going to Worthmore is like stepping into a beach boardwalk shop without the sand. The ambiance is cool and energetic, perfect for shopping. It’s so laid back that even the sales associates wear casual clothing like cut off t-shirts, jeans and shorts.

Basically, Worthmore has a variety of designer brands. Jewels in display are wedding and engagement rings, watches, bracelets, necklaces, earrings and other accessories. This place also has custom jewelry and mostly all of the pieces are slightly discounted. When I went everyone was extremely helpful. Prices range from less than a hundred to the thousands based on the type, cut and jewelry design.”

Welcome Worthmore!