Webster Green: Benjamin Moore’s 2027 Color of the Year

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Green tones have become a predictable presence in yearly color roundups, but Benjamin Moore’s pick for 2027 looks past fleeting fashions. The company named Webster Green (HC-130) its Color of the Year — a balanced, mid-range green that reads as timeless, fitting equally well in period rooms and in modern interiors.

Benjamin Moore’s selection emphasizes long-lasting appeal. Webster Green carries a softened, slightly grayed quality that tones down its intensity without losing character. It’s strong enough to coat an entire room and create a cocooning effect, yet subtle enough to complement architectural details, natural finishes, and other hues.

Andrea Magno, Benjamin Moore’s vice president of brand, color, and integrated marketing, explains that the brand concentrated on greens for 2027. When the team reviewed past, present, and emerging trends, green consistently showed enduring relevance. She characterizes Webster Green as familiar yet open to new interpretations — composed and anchored, but with a forward-facing energy that helps spaces feel curated and refreshed.

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In practice, Webster Green can unify a traditional library by wrapping bookcases, paneling, and a mantel in a single tone. In a more contemporary bedroom, it can read lighter and more modern when set against crisp white trim and a pale blue ceiling. That flexibility allows the color to travel between classical and contemporary schemes with ease.

Webster Green leads Benjamin Moore’s Color Trends 2027 collection, a set of eight hues chosen from the brand’s palette of more than 3,500 colors. Accompanying Webster Green are White Down, a gentle off-white; Nelson Blue, a faint, watery blue; and Shakespeare Tan, a warm, golden neutral. Wild Aster offers a muted pink with gray undertones, while Antique Copper introduces a richer, reddish-brown warmth. The deeper tones include Durango, a dark neutral with olive hints, and Townsend Harbor Brown, a burgundy-leaning brown. Together, these shades provide options for restrained pairings or more dramatic contrasts.

To visually interpret the palette’s inspirations, Benjamin Moore commissioned illustrator Tanu Vasu to produce a series of hand-drawn works that highlight the collection’s ties to historical design and personal expression.

By choosing Webster Green as its 2027 Color of the Year, Benjamin Moore argues that relevance doesn’t require novelty — a well-chosen, enduring shade can feel both classic and current.

Editorial transparency: This article was created with the help of AI tools that may have assisted with research, outlining, editing, or refining copy. The Design Milk editorial team handled reporting, fact-checking, and final editorial decisions.