Hard Times for Oakhurst's "Silk: A Smoothie Café"
Decatur Metro | November 6, 2007Oakhurst’s Bridgette Vassar ranks 7th among the Creative Loafing feature: Atlanta’s 11 Least Influential People (“a tribute to women and men everywhere struggling to meet the challenges of life in a modern American city”).
Vassar’s “Silk: A Smoothie Cafe“, which is located on West College at Feld Ave, has struggled to lure in customers due to lack of foot traffic and a marketing campaign. And if it seemed like things couldn’t get more bleak…
Judgment day may come sooner, however, as she recently found out that a Boise, Idaho-based coffee house and bistro, Moxie Java, plans to open its first metro Atlanta store on the opposite end of her retail strip.
“They have smoothies on their home page,” she sighs. “It gives me pause. I don’t think two places like that can survive here.”
An excellent review on Yelp mentions that in addition to smoothies, teas and coffee, there is free wi-fi, boardgames, books and magazines available to all customers.
Hopefully Silk can hang in there and not go the way of recently evacuated Tropical Smoothie Cafe. Decatur loves its little independent places, hopefully we can keep this one going.
Spend locally!