Vivid Boutique Replaces Cold Stone Creamery
Decatur Metro | October 29, 2007Christina Muir is moving her Jewel Couture Boutique from Clairemont Rd (near the music store) up to the square and taking on a new name: Vivid Boutique.
Since Cold Stone Creamery up and deserted its spot at 133 East Court House Square a few months ago (following in the steps of the Emory location), the space next to Starbucks has been under renovation. Pale blue walls graced with bags, soaps and jewelry have replaced the marble slabs and ridiculously long waits of Cold Stone.
Make sure to visit Christina when her new location opens in the coming weeks. She did an amazing job designing my wife’s wedding jewelry last year and should get a lot more foot traffic at the new location.
In regards to ice cream, the superior Jake’s is now the only option on the square. The Dairy Queen on Trinity will soon be redeveloped as part of the “Trinity Triangle”.
Latest from Decaturish
I won’t miss Coldstone. That guy never (or rarely) agreed to put up posters for community events and never supported the Decatur Arts Festival, right in his front yard.
The rats that founded Cold Stone are jumping from the ship as hundreds of Cold Stone locations are now collapsing around the US. Why? Because the “concept” of mixing stuff into ice cream has always been a fad, and the fad is now over. The product isn’t that good, is grossly overpriced, and consumers are flocking back to properly formulated ice cream from other chains like Baskin Robbins and Ben & Jerry’s.
The Cold Stones have been largely sold to Yuppies with too much equity in their homes, who jumped into the stores to be “business owners”. But since the labor costs are double the competition, and stores are too big and too expensive to run, the number of unprofitable stores is skyrocketing with the results we have here