One-Third of Employees Rescued: Beaumanoir Group’s Future Plans for Jennyfer Unveiled

Positive outcome for Jennyfer. On Thursday, June 12, the Bobigny commercial court decided on the eleven acquisition offers for the women’s fashion brand, including those from Célio and Jules. The court selected the Beaumanoir/Celio consortium, which, according to AFP, placed over two million euros on the table for this acquisition. Specifically, the Breton company, wholly owned by the Beaumanoir family, takes over the Jennyfer brand, “350 jobs that will be sustainably preserved“, and 26 of its stores in France “selected for their strategic locations“. Regarding the Celio brand, which acquired the Camaïeu brand in 2024, 47 employees and 7 stores are involved. In total, “a third of Jennyfer’s employees“, who numbered nearly 1,000, have been saved.

“We are proud of the positive decision regarding our acquisition offer for Jennyfer. Over the past decade, amidst a changing textile market, attempts to reposition the brand have unfortunately failed, leading to losses. I am convinced that only takeovers by solid groups like the Beaumanoir Group, offering a coherent ecosystem and adequate resources, succeed. We have proven this with La Halle, Caroll, Sarenza.com, and recently with the Boardriders Group“, says Roland Beaumanoir, president of the group he founded in 1981, reacting to this announcement.

“We cannot be fully satisfied with this acquisition, as ultimately more employees were laid off than retained“, laments a union source contacted by Challenges.

Founded in 1984, Jennyfer boasted a network of 220 stores in France and 80 internationally by mid-2024, with a revenue of 250 million euros. Repeatedly revived, the Jennyfer brand – which made 15% of its sales in the 10-14 age group – could not withstand the domestic crisis in ready-to-wear fashion. It intensified with the entry of Chinese powerhouse Shein and the juggernaut Vinted, which became France’s top clothing seller by volume in 2025.

The Beaumanoir Group’s acquisition ensures that the Jennyfer brand will continue to exist. However, its revival will be “gradual“, targeting a younger clientele. This redeployment will initially be through the marketplace Sarenza.com, which the Beaumanoir Group acquired in November 2022. It will then be followed by the introduction of specific ranges in its network of 2,700 outlets.

In this challenging context for ready-to-wear fashion, the Beaumanoir Group, which claims its title as the leader of accessible and lifestyle fashion in France, continues to weather the storm. This acquisition comes a year after the purchase of the European operations of the Boardriders Group, which includes seven outdoor brands, including Quiksilver, Billabong, and DC Shoes. “This new step is in line with the Group’s development strategy, building an exhaustive fashion offering that caters to a broad clientele“, states the Beaumanoir Group, which achieved a business volume of three billion euros in 2024, according to a press release. It remains to be seen whether Jennyfer will be integrated into the Paris headquarters of the Breton group, which already houses the brands Morgan, Caroll, La Halle, and Sarenza.