Composed of multiple layers of exceptionally lightweight MDF, each layer being two inches in depth and wrapped in stained maple veneer, the design culminates into a flowing, continuous structure that extends throughout SKIN1004’s inaugural flagship store in the United States. This expansive Korean skincare outlet is located on Broadway in New York, covering an impressive area of nearly 9,900 square feet over two levels, enveloped in warm tones of ochre and umber wood across its vast surfaces.
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Dubbed the Nature Wall by LMTLS, this sculpted feature merges functionalities of seating, product showcasing, and the sales desk into one seamless landscape, rather than segmenting these functions into distinct units.
Designed to evoke the essence of a natural gorge, the wall’s tiered rims mimic the weather-worn layers of sandstone, visibly displaying the stratification of geological epochs. The creation process, managed by Gilbert and Adirondack Studios, involved meticulously shaping each layer before it was assembled.
Adjacent to the Nature Wall, a reflective surface stretching nine feet in height spans from the store’s front to its back without interruption. Given the typically slender dimensions of SoHo retail spaces, this Mirror Wall reflects the entire length of the millwork, effectively doubling its perceived depth and extending beyond the store’s actual size.
Ceiling and casework embedded with lighting solutions from Cooledge emit a soft, warm glow that enhances the wooden hues surrounding them. A pillar encased in brushed metal extends the brand’s logo upwards into a softly illuminated, shape-shifting form above.
In the back section of the store, the atmosphere transitions, showcasing products in a manner akin to art pieces in a gallery rather than typical retail goods. This area features a photo booth enveloped by a towering mirror, a single plane twelve feet tall, and an LED display that cyclically plays brand-related films. This brand, rooted in the purity of natural ingredients, finds its home within a specially crafted environment.
The SKIN1004 flagship is open daily from 11 a.m. to 8 p.m. at 470 Broadway in New York, NY.
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Hi, I’m Michael from the Decatur Metro team. I offer you practical tips to enhance your living space.
