The coffee shop merry-go-round in Emory Village continues.

What Now, Atlanta? reports that Octane Coffee in Emory Village is closing its doors on December 17th and will be replaced in the new year by “Steady Hand Coffee”, the brain child of two current Octane baristas.

According to WNA, the new concept shop will include a “mobile unit”, which will start serving coffee at various outdoor locations in the Emory Village area beginning this Saturday, December 18th.

Caribou, Inman Perk, Method, and now Octane Coffee have come and gone from that single location in the last 5 years or so.  It seems that the multiple Starbucks within a couple hundred feet of that location, ongoing construction to rebuild the street-scape, along with Emory Village’s inherent problems with attracting sustainable foot-traffic to the area, is a difficult hurdle for any caffeine emporium in that space.

Best of luck to the new owners!  Hopefully fifth time’s a charm.

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