Forget “City Lights and Southern Nights“! (Yeah, I know…like you haven’t already) If you really want an Atlanta tagline that works for you, go with something like…
“Atlanta: It’s February and It’s 70 Degrees”
Put that up in a couple of spots in NYC around mid-winter and just wait for the transplants to start pouring in.
You’re welcome.
unclecharlie
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Can we please just send them to Florida instead so we don’t have to hear their incessant bitching about how they can’t get NY style pizza down here, or about any other matter?
The tagline says: “Atlanta: Where Club Hopping, Festival Following, Shopaholic, Music Loving, Foodies are always Welcome.”
To me this sounds eerily superficial and overly hedonistic.
How about “Atlanta: City of Trees” recognizing that we live in the most densley forested city in the country. Sounds much more interesting and inspiring.
“Put that up in a couple of spots in NYC around mid-winter and just wait for the transplants to start pouring in.”
If the goal of a tagline is to bring in transplants from NYC, then I vote for no taglines.
E,
why harsh on NYC-transplants?
I’m one and I know lots of others in Decatur who relocated from NYC.
We are nice people. You’d like us.
As a Tri-state transplant, I must protest this NYC transplant hate-fest.
But, I concede that perhaps the tagline is not targeted towards drawing people to live here, but instead for people to visit. That said, no one is going to visit Atlanta in February because its 70 degrees.
I don’t have a problem with transplants. I DO have a problem with trying to convince people that it doesn’t get cold down here during the winter, when it obviously does. 70 degrees in February is a fluke. A nice fluke, but a fluke.
I’m sick of auslanders coming into town to visit during the winter months with little more than shorts and tee shirts. Then *I* get bitched at because they didn’t realize that Georgia is not Florida and actually has seasons.
70 degrees in February is rare, but I’d hardly call it a fluke.
For the decade I’ve lived here, its pretty consistent that we get a couple days of 70+ weather in February.
A couple days, sure, but it’s not like you can put your sweaters away.
For years this native has promoted, “Atlanta, the city too generic.” Hasn’t caught on but the fake stucco really seems to draw the transplants.
As for the Decatur tag “City of homes, schools and places of worship,” or whatever it says, don’t we deserve better? The city should try to hire whoever came up with Dahlonega’s, “Shop, dine, discover.” It’s inviting and says it all with a nice nod to the area’s gold rush history.
Surely someone out there has a perfect tag for Decatur.
Decatur: You’ve Never Seen So Many Subarus.
Subarus? I thought we were a city of Honda Elements….
…and Priuses
Decatur: Where Brunch Is Mandatory.
decatur– its greatur
I dunno, Zed, that kinda channels Gwinnett is Great, which is blatant false advertising. For Decatur, it’s true, but still, why be associated with crapulence?
The people who tend to use that tagline live in a “Decatur” zip code that’s south of I-20 and east of I-285.
Decatur: the most neighborliness you can fit into 4.2 sq. miles.
Decatur-if we had an ocean, we’d be perfect.
Decatur-island of sanity in a state of disarray.
Decatur-4.2 square miles of smiles.
Still think the best summation ever made of Decatur was, “Where Mayberry meets Berkeley.”
Decatur: City of the Comfortable Shoe
LOL! I think Dee Catur might have something there.
Or how about “Decatur: where everyone’s special, so no one is”?
How about: Decatur – Drink Later
Decatur – A Spot of Blue in a Sea of Red
South Carolina has already used this tactic with a marketing campaign in Chicago – “Time to Thaw!”