Dave has pics that show that Moca Match in East Decatur Station has closed after 4 years in business.

A year ago, the sky seemed to be the limit for Starbucks. Plans for 40,000 stores worldwide were met with some skepticism, but most seemed to think if anyone could do it, it would be Starbucks.

But then, as 2007 got into full swing, the wheels started to come off.

It became apparent that while Starbucks still had tremendous growth opportunities overseas, things were very different on the domestic front. Same store sales data seemed to show over-saturation and the stock fell 40%. The once trendy status symbol, which I once heard described as a “four-dollar Mercedes”, wasn’t so trendy anymore.

Others looked past the saturation argument and instead blamed the quality of the product. These folks accused the fully-automated machines that could better handle the growing lines at the counter, but removed much of the “je ne sais qua” that the friendly, but fiendishly busy Barista provided.

Regardless of the reason, in 2008, Starbucks is looking to reinvent itself. CEO superstar Howard Schultz is back in the saddle and has promised that the company will return to its roots. That means no more hot breakfast sandwiches, which were being tested in many metropolitan areas, as well as many other secret plans not yet revealed.

So, after that brief recap here’s the question of the morning: Do you think Starbucks can pull it off?

If the coffee chain were to revert back to a time when their service was more personalized and focused on the coffee, would you make a point to stop on the Square a grab a cup? Or are the Decatur coffee animals (Java MONKEY or Dancing GOATS) more your style? Perhaps you just prefer to brew your own…