F5 Exclusive: Coco Greenblum on Jacques Jarrige Ring, PRB Collection & Stunning Stair Railing!

Interior design has always been a significant part of Coco Greenblum’s existence. Growing up, her grandfather was the proprietor of furniture showrooms in New Mexico, while her nana, an interior designer in Dallas, greatly influenced her design sensibilities. “Spending periods of my childhood in her home, I became deeply engaged with her collection of textiles, artworks, and various objects,” Greenblum recounts. “Her skill in blending antique with modern elements was both deliberate and seamless, profoundly shaping my own design approach.”

Born in Austin, Texas, Greenblum eventually moved to California, starting her career in San Francisco before ultimately settling in Los Angeles. She later became the head of the West Coast operations for Jeremiah Brent Design, managing numerous projects.

In 2025, Greenblum launched her own design firm, Coco Greenblum Studio, which is known for its highly collaborative approach, ensuring that each space is personalized with unique, thoughtfully selected items. She prefers to let each project naturally progress, advocating for interiors that grow and change with their inhabitants. The results are spaces that are genuine, flexible, and enduring.

Greenblum’s role transcends mere decoration; she integrates narratives and craftsmanship that resonate on a personal level with her clients. She has a passion for sourcing or commissioning bespoke pieces that not only tell a story but also infuse a space with life and character.

Today, Coco Greenblum joins us for Friday Five!

1. Bathroom

The bathroom at Chapultepec Castle in Mexico City is breathtaking. Its color scheme is incredibly calming and manages to feel modern despite its untouched state. The way the mirror reflects the space adds a surprising depth, making the entire area seem almost like a scene from a movie.

2. Back Stairs

The rear staircase at Salon 94 in New York City represents a true architectural moment. It showcases a blend of drama and elegance, seamlessly merging classical and modern elements in a display of confident artistry.

3. PRB Collection

The PRB Collection at a house in High Point, NC was a transformative experience for me. Each item is antique, yet the setting feels incredibly contemporary. The collection is intimate and richly layered, brimming with pieces that each have a story to tell.

4. Stair Railing

This photo was captured during a stroll through Charleston, SC. The colors are vibrant, highlighting the age of the building in a beautiful way. The intricate details of the stair railing are particularly striking, showcasing timeless craftsmanship.

5. Jacques Jarrige Ring

I recently acquired a ring designed by Jacques Jarrige from the Valeria Goodman Gallery. Known for his large-scale sculptures, Jarrige has created a line of jewelry that mirrors the flowing shapes of his larger works. Wearing this ring feels like adorning oneself with a piece of sculptural art.

Projects by Coco Greenblum and Studio Coco Greenblum:

Dona Christina

This historic mid-century residence in Los Angeles was renovated for a dynamic young couple, maintaining many original features to preserve the architectural essence. The interior uses classic tones and textures reminiscent of the period, complemented by modern elements. The decor includes numerous antique pieces sourced from local vendors, alongside significant artworks that enhance the vintage aesthetic.

16th Street

Having moved from San Francisco to Los Angeles with no furniture, we began anew immediately after our honeymoon. The design features a palette of rich neutrals and complex textures, creating a tranquil environment. Decorative items and furnishings were picked up from flea markets and during our travels.

Love Chalet

Designed for Bumble’s winter pop-up in Aspen, this project was completed in just three weeks in time for the holiday season. The elongated spaces are unified by Bumble’s signature yellow trim and baseboards. The entrance is crafted to reflect an upscale hive atmosphere, with antique furnishings and textured details that mimic a hive’s structure. The bar area combines a 1970s antique case piece with shearling chairs, a Nordic Knots rug, and wallpapered ceiling accents.

Forest Trail

Created for Shannon Ritchey, founder of Evlo Fitness, this Austin home is designed to be a warm and functional haven for her expanding family. Our collaborative design process focused on comfort, fluidity, and sustainability, resulting in spaces that are both sophisticated and genuinely comfortable.