Gwyneth points out this AJC article this morning…

Want to do your grocery shopping in one hour without leaving your house? Check out Instacart, the new online grocery delivery service that debuted in Atlanta today.

…Originally launched in San Francisco, the service allows you to select grocery items from multiple stores and have them delivered in an hour for $5.99 on orders above $35. Currently in Atlanta, you can order from Kroger or Costco and your first Instacart order (over $10) is delivered free.

If you’re not a Costco member, this is a great way around that barrier, since Instacart does not require a Costco membership to order items from the store. The company expects to add other stores in the future. Other cities have stores such as Whole Foods Market and Safeway available through Instacart.

…For now, Instacart is only available ITP for neighborhoods including Buckhead, Midtown, Downtown, Decatur, Virginia-Highland, Brookhaven, West Atlanta, Lenox and Old Fourth Ward. It will expand to areas OTP in the coming weeks, O’Connor says.