Details on Three Taverns Take Over of Sweetwater Space at Atlanta Airport
Decatur Metro | July 7, 2015 | 10:13 amOh hey, Atlanta Hartsfield-Jackson airport. #concourseA
Three Taverns posted the above picture on Instagram last week. It was quickly revealed that Three Taverns Brewery had taken over Sweetwater’s location in Concourse A at Hartsfield-Jackson Airport.
Yesterday, Creative Loafing followed up with Decatur resident and Three Taverns CEO Brian Purcell about the decision.
Apparently it all started with a tap at Varasano’s Pizzeria’s airport location a couple years back. Night in Brussels did well there, so it opened up a larger distribution at the world’s busiest airport.
It’s quite an interesting read. You learn how the airport location came to be, why Three Taverns’ airport tavern will still sell Bud Light, How “Night on Ponce” already makes up 50% of Three Taverns’ sales (!) and more.
Does anyone know why Sweetwater left in the first place?
An addendum to the article says they were temporarily helping the airport fill a space in transition (perhaps as a good-will, relationship building effort) and had always planned to only have a permanent location on Concourse B.
They can call it anything they want, but that is clearly only one tavern.