Dunwoody Unveils New City Logo
Decatur Metro | October 24, 2010 | 3:31 pm
Since many of us here are big on dicussing city logos, I thought there might be some interest in the city of Dunwoody’s brand new branding.
From a press release posted on John Heneghan’s Dunwoody blog…
The unified brand is designed to evoke the recognizable and distinctive qualities belonging to Dunwoody to appeal emotionally to the City’s target audiences: residents, business owners, family and business travelers, and Metro-Atlanta visitors.
“The new brand is a representation of Dunwoody as a forward-thinking, passionate, caring, and fun community,” said Edie Damann, Dunwoody Marketing and PR Manager.
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Doesn’t this look eerily similar to the new-ish WalMart logo?
My exact and immediate reaction!
Exactly what I thought!
cue: scores of (well deserved) mocking comments…
That’s a direct rip off of the Walmart Logo
http://www.insideredbox.com/wp-content/uploads/2010/01/walmart-logo.jpg
Smart people – Smart place.
But maybe not smart enough to recognize potential copywright infringement!
I think in this case it would be a trademark infringement.
Right, thanks.. Plus, I guess I meant (or didn’t mean) copyright, and not copywright. Opps!
Just a wee bit snobbish
Pretentious? Moi?
This logo reminded me of Wal-mart before I even read the comments.
WalMart attack lawyers in 3…2…1…
If they paid money for that then they’re not so smart.
I’m no expert in the art of graphic design but I have a little trouble with that asterisk. Asterisks suggest to me a modification of the original statement, like a sports record with a qualifying asterisk, or Garry Trudeau’s use of the asterisk to illustrate the questions of validity around George W. Bush’s first election.*
*Not that I want this conversation to go in that direction, it’s simply an illustration.
…and the rest of us morons live in a dumb place, I guess. This logo sure won’t endear the rest of Georgia to Dunwoody.
Walmart People–Walmart Place?
But, there actually is a Wal-Mart in Dunwoody.
Just one?
Only one.
LOL! I know plenty of people who live in Dunwoody, and that logo ain’t what comes to mind when I think of them…
This is actually worse than the ATL in the coca cola red swirl that CoA paid $8 million for. Someone please tell me they have emailed the city spokesperson jpgs of the WalMart logo??!!!
I can’t beleive I actually agree with Nelliebelle on anything, but this is an easy one….
Shut up, George, you know you love me.
I guess “We have a Costco, an Old Navy, and a P.F. Changs” was taken.
WOW!!!! I’m guessing they got a TM Consent Agreement from Wal-Mart, otherwise this could get VERY embarrassing.
Lame – I’m happy to see that the worthwhile artists and designers have stayed inside the perimeter
Rather elitist. Leaves me cold.
Am I the only one who thinks TOWNS are not products or thank god Paris Hilton and therefore do not need BRANDING?
NB, the term branding comes from the brand put on livestock, i.e. a mark to avoid confusion with other people’s herd and, hopefully, come to embody some sense of distinction and greater quality associated with the practices of the rancher. Cities and towns have been branding themselves for hundreds of years in the form of their seals.
“City logos” might be a silly term but they’re really nothing more than contemporary, though typically not as elegant, seals. Municipal identity and promotion are nothing new.
All that said, this one does seem to be one execution the world could have done without.
I think that government, in its current slavish imitation of the “business model”, is wasting tons of employee time and contract dollars on branding. I’m all for “best business practices” but marketing government feels dangerously close to pulling the wool over the eyes of the taxpayer. I would prefer that government go for the “common sense model”.
Have you seen the backs of the t-shirts? They have a hand-drawn sign that says “KICK ME”
One of the replies on Heneghan’s blog says: “and us being Republicans we are smart.”
I guess they’re taking grammar lessons from Sarah Palin too?
I think she is a parody troll. I really do. I hope.
Without a doubt that commenter is a troll. There are plenty of good (but not necessarily complimentary) comments on that post, as there are here. Don’t feed the trolls!
Dunwoody – Always Low Prices.
Brilliant!!!
I was going to go with “Always low standards of design,” but yeah.
WOW, they could’ve at least changed the colors!!!
I keep expecting to see a the page with all the mice type because of all those asterisks.
“to see THE page” DOH!
Almost sounds like Kmart’s ad campaign also…
“There’s smart, and there’s Kmart smart”
Dunwoody. Big Box. Little thoughts.
Please don’t judge all of Dunwoody based on the “troll’s” remarks or the new Dunwoody logo. It was unveiled to us and I have no idea who authorized it. And, contrary to the troll, there are Democrats in Dunwoody who have LGBT friends and family, give to charitable organizations outside of church groups, and don’t believe in Bible-thumping.
Some people here have lived here forever and think this place is still the same Dunwoody of 10-20 years ago: Conservative, elite, etc. Times have changed and the trolls don’t, but most normal people have better things to do than fight with someone they can’t bring to sanity.
Dunwoody Georgia – Home of the “Blue Light Specials”
Also the “Smart people – Smart place” was taken from Plano, TX: http://www.planotexas.org/
You can’t fault them for that. A Google search was not in the budget.
As a native Dunwoodian (I guess that is what we are called) and resident for 36 of the past 38 years, I have – up until I saw this logo – been proud of where I am from. I am now having second thoughts. This is a total embarassment. Every comment y’all have made is true. We truly deserve the mocking for this cr@p.
I too live in Dunwoody, and I am PEA-OWED!! that our money was spent on such a ridiculous effort – are these people at SkyDesign high school graphic arts students? I truly am embarrassed, and like DwoodyResident, agree we deserve all the mocking we get. (Hell, we’re doing plenty of it amongst ourselves, so why not???)
Dwood2,
Don’t forget SkyDesign is the “agency” . City of Dunwoody approved the “brand” and the expenditure. They could have just said…”No.” Can’t wait to see the unveiling of the new brand. Well, then again, yes I can.
Oh man, I’ve lived in Dunwoody for 20+ years and had high hopes for the logo. My teenage daughter saw the brand and said: “Dunwoody – boring and stuck up.” The brand says that to me too also- regressive, boring, elitist. There are some progressive, interesting, visionary folks here in the ‘burbs’ and I want a do-over!
Welcome, Dunwoodites with taste!
The leadership in Dunwoody obviously does not have taste, and the sky design company must have had a junior designer on this project, or maybe not (http://www.skydesigngraphics.com/logosprintweb/).
It is so funny and terrible that their logo is a rip-off of Walmart’s.
[…] city of Dunwoody, Georgia, discovered a few weeks ago when roll-out of their new identity drew less than flattering notice for its eerie similarity to a certain global corporate […]