Pinewood Founders Plan to Open “Mercury” at Ponce City Market
Decatur Metro | June 11, 2015 | 11:50 am
The founders of Decatur’s Pinewood Tippling Room are planning on opening a new concept at Ponce City Market called “Mercury” later this year. According to a Kickstarter campaign looking to raise $100,000 for the effort that just launched on June 9th, Mercury is a…
…forthcoming Atlanta restaurant from restaurateurs Brooks Cloud, Julian Goglia, and Chef Mike Blydenstein. Opening in late 2015 at Ponce City Market, The Mercury promises well crafted American cocktails and cuisine, inspired by the relaxed glamour of Mid-Century American culture. Chef Mike Blydenstein’s menu will feature a raw bar, chops and steaks, and perfectly-executed classic American entrees. Julian Goglia will curate a full service bar program rooted in approachability and familiarity updated with modern technique, house made ingredients and premium spirits.
There’s also a bit more detail about the planned, new spot detailed in the “Risks and Challenges” section of the Kickstarter page…
The Mercury is by far our most ambitious project to date, coming in at over three times The Pinewood’s seating capacity and nearly 4,500 square feet. We will certainly have our hands full, but cannot wait bring our brand of hospitality to Ponce City Market. This project will undoubtedly test us in a way our team has never experienced; however, we feel confident that we are up to the challenge! We’ve set our backing goals as conservatively as possible, and would love to raise above the posted minimum. Please help us bring this amazing opportunity to life so that we may serve you for years to come.
As with most Kickstarter campaigns, there’s a video presentation that goes along with the request, which you can view below…
So excited about this! Browsing kickstarter rewards now…
Kickstarter? Really?
+1
I agree! Kickstarter?????
What’s wrong with raising cash on kickstarter? The rewards they have are awesome — cocktail previews, fixed price dinners for 4, etc. I think it is a great way to promote the restaurant and get some early investment.
A new restaurant is a high risk business. The Kickstarter money takes the risk away from where it should be, which is squarely on the shoulders of the owners and investors. If the place doesn’t get past six months, it hurts a lot less to shut down and run away from disappointed people who didn’t get all their lunches or dinners than to face angry investors who may get a penny or two on their dollar in a liquidation. I know at least one successful restaurateur whose eyebrows were raised by this.
Eh… They have a loyal following at Pinewood and the amount they are raising on kickstarter is a fraction of the capital they will need to get going. I think auctioning off previews is a great idea and I am happy to support them. This is just a gimmick to get people excited — not a critical part of the business plan.
What amazes me is that the regulators haven’t cracked down on this yet. Generally speaking, raising capital for a business venture is a very heavily regulated activity. Not that I am advocating regulation. Just an observation.
Not impressed by the rewards. Cockentrice had food rewards at the $15 level. Who cares about t-shirts and beer coozies?