I can see that paint recycling is different from recycling materials that have value such as plastic and paper. So it may be unfair to expect to do it for free, as we do with those materials.

However, from the point of view of getting EVERYBODY to take care of the planet, I don’t think this is going to work. Way too many folks are going to pour their paint down the drain or put it in the trash rather than come out of pocket. The solution to this type of issue has to be paying for disposal at point of purchase, like you do with tires.