Comments on: Vivid Boutique Replaces Cold Stone Creamery http://www.decaturmetro.com/2007/10/29/vivid-boutique-replaces-cold-stone-creamery/ Decatur Georgia News, Events, Atlanta News Wed, 17 Sep 2014 23:05:08 +0000 hourly 1 http://wordpress.org/?v=4.0 By: Dave Flaskis http://www.decaturmetro.com/2007/10/29/vivid-boutique-replaces-cold-stone-creamery/#comment-89 Tue, 30 Oct 2007 06:05:14 +0000 http://www.decaturmetro.com/?p=20705#comment-89 The rats that founded Cold Stone are jumping from the ship as hundreds of Cold Stone locations are now collapsing around the US. Why? Because the “concept” of mixing stuff into ice cream has always been a fad, and the fad is now over. The product isn’t that good, is grossly overpriced, and consumers are flocking back to properly formulated ice cream from other chains like Baskin Robbins and Ben & Jerry’s.

The Cold Stones have been largely sold to Yuppies with too much equity in their homes, who jumped into the stores to be “business owners”. But since the labor costs are double the competition, and stores are too big and too expensive to run, the number of unprofitable stores is skyrocketing with the results we have here

]]> By: evita nigami http://www.decaturmetro.com/2007/10/29/vivid-boutique-replaces-cold-stone-creamery/#comment-88 Mon, 29 Oct 2007 02:22:45 +0000 http://www.decaturmetro.com/?p=20705#comment-88 I won’t miss Coldstone. That guy never (or rarely) agreed to put up posters for community events and never supported the Decatur Arts Festival, right in his front yard.

]]>