Dave at Little Shop of Stories – one of the true brainchildren behind DM’s one and only t-shirt slogan “Decatur: There’s a Festival For That!” – has a new creative branding campaign he’d like to launch: creating a new Decatur flag.
Over on the Little Blog of Stories, Dave writes that Decatur’s current logo, while familiar to many, doesn’t “distinguish our great city from any other.”, so it may not be the best option for a new flag. He believes that a well designed flag can unite, identify and be a lot of fun (especially if you’re Sheldon from Big Bang Theory).
He even lays out what can make a good flag, according to the North American Vexillological Association:
- It should be simple.
- Its design should have meaning.
- It should employ only a few colors. The fewer, the better.
- There should have no lettering.
- It should be distinctive.
To give an example, Dave looks to the city flag of Chicago, which is displayed all around the city in various fashion and has been adopted in many official and unofficial ways:
Simple, yet distinctive.
If you’re interested in this creative exercise and process, express it in the comments below and then send Dave an email [email protected] to get in on the action.
If there’s enough interest, he’s aiming for adoption of the flag by June 14, 2017 – Flag Day!
Flag examples courtesy of Little Blog of Stories