Big News! The AJC just reported that Trader Joe’s will be opening a 6th Atlanta store!
What quirky locale did the alt-grocery store pick this time to go with its off-beat, Midtown, Roswell, Sandy Springs, Marietta, and Norcross locations? Buckhead!
So, if you didn’t want to listen to me before, maybe you might turn an ear my way this time: Decatur, Trader Joe’s ain’t interested.
For all of its funky marketing, organic hummus and insane bell-ringing, Trader Joe’s has little desire to stray outside of the flatout rich, predominantly WASP areas of Atlanta, where they can open a huge store in a sea of parking and be the only funky outlet for millions of decidedly un-funky people. For those more diversified masses who just want a decent frozen meal, we’ll have to drive to the Midtown location, comfortably bouyed between Ansley Park and Virginia-Highland.
That’s tough love for ya’.