Kim at Fleet Feet wants Decaturites to know…

“that Fleet Feet Sports is opening in downtown Decatur this Thursday [July 17th].  Owned and operated by residents of Decatur, Fleet Feet Sports is a specialty retailer offering footwear, apparel and accessories for runners, walkers, fitness enthusiasts and anyone looking for a comfortable pair of shoes. Fleet Feet follows a specific FIT process to analyze customers’ feet and biomechanics to determine the gear that’s best for them.”

And thus the troika of running shoe shops in the city is complete.  Let’s hope that residents’ knees can handle the additional running required to keep all these shops successful!

[photo ripped from FleetFeetDecatur.com]

Full release in the continuation…

Fleet Feet Sports Brings FIT to Decatur

Fleet Feet Decatur to open its doors on July 17 to runners, walkers and fitness enthusiasts

Decatur, Ga., July 16, 2008 – Runners, walkers and fitness enthusiasts get ready to “take your marks” with help from Fleet Feet Decatur. On July 17, Fleet Feet Sports will open in Decatur, Ga., bringing its revolutionary FIT process to the community. Owned and operated by residents of Decatur, the specialty retailer will offer quality footwear, apparel and accessories at its location in downtown Decatur at 431 W Ponce de Leon Avenue.

As part of its Fitlosophy^TM, Fleet Feet Decatur focuses on finding the best FIT for each individual. The store’s knowledgeable staff will analyze customers’ foot types and biomechanics prior to making recommendations. The result is a tried-and-true process that helps ensure customers receive an unparalleled, personalized experience and the right products for their needs.

“We’re all about finding the right pair of shoes, apparel or sports bra for you,” said Fleet Feet Decatur Owner Clay Scarborough. “A correctly fitting pair of shoes can help people achieve their fitness goals and prevent injury. We’re excited to bring Fleet Feet to Decatur and help promote an active lifestyle within our community.”

Fleet Feet Decatur will offer educational seminars, fun runs and learn-to-run-or-walk programs throughout the year. The retailer will carry footwear, apparel and sports bras from the top vendors in the industry, including Asics, Brooks, Mizuno, Moving Comfort, New Balance, Nike and Saucony.

Fleet Feet Decatur is owned by Clay and Karen Scarborough, residents of Decatur and recreational runners and walkers. “Every person – from a runner to someone looking for a comfortable pair of shoes – can benefit from quality footwear. Our goal is to become the heart and ’sole’ of Decatur’s active-lifestyle community,” said Scarborough.

The retailer joins the network of more than 80 locally owned Fleet Feet Sports franchises across the nation, including three metro Atlanta locations in Sandy Springs, Johns Creek and Lawrenceville. More information can be found at www.fleetfeetdecatur.com.

About Fleet Feet Incorporated

Fleet Feet Incorporated is the industry leader in franchising successful, community-oriented specialty footwear, apparel and accessory stores serving runners, walkers and lifetime fitness enthusiasts.  There are more than 80 Fleet Feet Sports locations nationwide. Fleet Feet Incorporated offers support for existing and potential franchises out of its corporate headquarters in Carrboro, N.C. To learn more about Fleet Feet Decatur, visit www.fleetfeetdecatur.com